Tuesday, 5 January 2010

5 How did you attract/address your audience?

As me and Olivia aimed our website to an audience such as parents and adults also other children, we have used a fun, professional looking layout and a fully functional media product/website to attract both adults and children.
The adults are attracted to the website as they know and trust that their personal details and money given to donate is strictly safe and confidential.

We used encouraging and positive language on most of the pages, which also attract the children who visit the website as they know that any information given will stay confidential.

Olivia and I used different images of my baby sister, which have been used with permission from my parents to catch an adult’s eye for sorrow and hope that they will donate money or look to foster the babies/young children.

4 Who would be the audience for your media product?

As our charity is called “babies in need” we will be encouraging adults/teenagers and also older children to support our charity as babies wont be able to. But as our colour schemes and layouts are very basic and colourful we are expecting younger children to visit the website too. We also have fun games which will hopefully encourage and help disadvantage babies/children to visit the website.

“Children in need” is also aimed at young children and adults to support their charity and as our website was inspired by the “children in need” website we are hoping to have the same success with ours.